Certificate in E-Commerce Management

Program Overview

E-commerce, one of the fastest growing areas in consumer transactions, continues to transform the way companies do business. Of the nearly 125 million Internet users in North America, at least one-third do some shopping online. Businesses wanting to capitalize on e-commerce technologies and sell products on the Internet must have the business and technical knowledge to allow customers to shop, select, order and purchase goods and services as easily and securely as possible.

This five-month weekend program focuses on e-commerce business and management strategies needed for success in today's Internet business environment. The program, which explores such issues as key business models, effective Web marketing strategies, and site design, development and maintenance, provides a framework for starting an Internet business or leading a successful e-commerce initiative within an existing business. Participants develop a business plan that is appropriate for an e-commerce startup or internal corporate project.

Program Benefits

		Network with other experienced business and technology professionals interested in learning about the business potential of the Internet.
		Benefit from the insight of course instructors guest speakers with expertise in e-commerce and Web marketing.
		Access resources of the University of Washington libraries while enrolled in this program.
		Instructional materials include specialized textbook and CD-ROM materials published by Prentice Hall, and customized videos distributed by PBS, featuring experts addressing critical issues and industry trends.
		Completion of the program helps students prepare for the certification exam offered by the World Organization of Webmasters (WOW). A UW certificate is awarded to participants who successfully complete the program.